BECAUSE...YOUR WEBSITE IS YOUR SILENT SALESMAN

If you provide a service, or sell a product that depends on people finding you, knowing what you offer, then you need a website as much or more than you need a salesman or a physical location for your business. It is critical to be able to establish the right first impression.

Whether you’re a small business or large corporation, it is simply essential to have a website in today's competitive environment. The professionalism that your website displays silently speaks volumes about you, and influences how professional or unprofessional the public will perceive you. Living in this information age where phone books have become obsolete, people now look to the internet to find company information and research products before they buy.

It is reported that any business not on the Internet now or in the near future is not only missing out on the rewards of this thriving industry, but is adding itself to the list of the forgotten, which is unfortunate because there are many businesses that have an excellent product or service that no one outside their local market will ever know exists. Here are some of the benefits of having a website:

Gain Credibility

An attractive and professional web site immediately establishes credability no matter how young or small a business is. Your website adds value to your product and services, displays business stability, and shows potential customers that your business is legit. Simply said—your website reflects you and the way you do business. If people visit your website and are impressed, they will trust you and give your service or product a chance. If they visit your website, and it's tacky or cluttered or just plain unappealing—maybe looks like your neighbor's kid did it—well, you just lost a potential customer.

Cheap and Flexible Form of Advertising

You can save a fortune in advertising costs with a website. Although print advertising is still valuable, it's prohibitively expensive to buy enough print space to truly explain and describe everything you offer. When you have a professional website, you just need a small amount of print advertizing space to display your web address, directing potential customers to your website where they can view everything you want them to know about you. Your website acts like a massive brochure that can showcase all of your products, services, sales, events and more.

With print, it is difficult and pricey to keep the printed materials up-to-date. You just can't afford to have your brochure reprinted everytime something changes; but website, changes are quick and very affordable, thereby making it easy to keep your up-to-date information available 24/7.

We can even create brochures, applications, flyers, even business cards and make them available for viewers to print directly from your website. How many times have you handed out one of your flyers to watch it end up in the garbage a few minutes later? Having your flyers, brochures and documents available to print from your website gives potential customers the option of choosing whether or not they want to keep a printed copy of your services or products or just refer to your information online.

And many customers have found it affective to advertise their services/products by listing their website with various Craigs Lists!

Market Expansion

Having a website can give increased awareness and exposure to a business’s products and services. A professional website allows businesses to greatly expand their markets to regional and international markets. A web site enables you to attract business from customers outside your area who would be unlikely to find you if you did not have a site.

Add Value and Customer Satisfaction

Your website can can offer convenience, and if you choose, even feature tips, advice, and general interest content to entertain your customers. Making your website dynamic and interesting encourages visitors to want to return to your website again and again. And the next thing you know, your website address link is being passed around in emails, blog posts, social networking sites (such as MySpace and Facebook), meetings, phone conversations, and more.

Open for Business 24/7/365

Your website IS your salesman, and it works 24/7/365—and expects no commission. One of the most convenient and beneficial advantages of having a website is that it’s available even when your business is closed or no one is available to answer your phone. No more turning customers away when its time to close for the day, putting up a note saying closed for public holiday, or leaving an irritating message on your answering service specifying your trading hours. Instead you can now direct them to your website for information they are looking for. Potential customers can come to your website 24/7 to find out information such as business hours, maps and directions, contact names and numbers. They can also shop when it is most convenient for them. Many people have busy schedules and do not have time to get away from work to go purchase an item or service that is available at a store that is only open Monday through Friday from 8am – 5pm. Your website is a storefront that is available 24/7 and will work for you beyond your business hours.

Mad Creek Offers Everything You Need!

Don’t waste anymore time wondering if you should make that investment and get a website for your businesses. Instead you should be thinking about how you can take advantage of this cheap form of internet advertising.

Mad Creek Design can get an attractive and affordable website up and working for you in no time. To get started, email this contact form, and you will be contacted, by email or phone, to discuss your business needs.